Hey Reader, I’ve talked to a lot of smart, capable founders lately who are quietly wondering the same thing: “Did my offer stop working… or did the market just shift under my feet?” If that’s you, I just want you to hear me say this: it’s not a failure to tweak your offer.Tweaking is smart business. Last week I took my car into the shop because my Honda Pilot started to drift to the right. Prolly because I’m really good at nailing this one curb in my target parking lot. Like, A LOT. But when...
6 months ago • 1 min read
Hey Reader, "This is the driest my pipeline has been in 4 years." I was having coffee with another marketing friend. He was near tears and exhausted. Last year he had a strong business, a great reputation, and years of momentum. But over the last 6 months it feels like something shifted. And suddenly, none of the usual levers are working. That’s when the guilt crept in. He started wondering:“Did I mess this up?”“Is it me?”“Do I need to burn it all down and start fresh?” Was it time to pivot?...
6 months ago • 2 min read
Summer hits in my home office in 10.5 days. That means 4 kids. All summer. Creeping near my home office.Two self-employed parents.And a to-do list that doesn’t care if it’s July. If you're a business owner trying to keep your business moving and stay sane this summer — I want to help. 🟢 I just opened up my calendar for the next 10 days to help working parents make a summer game plan, fast: 👉 Book a free strategy session Imagine it's next week...You sit down with coffee in hand, ready to...
7 months ago • 1 min read
Let’s talk sales. You open Zoom a few minutes early. Camera on. Notes pulled up. A proposal doc minimized in the corner, just in case. You’ve done this so many times before. You’re good at what you do. The client came in warm. This should be a slam dunk. But as soon as the conversation shifts to describing your solution, something shifts in your chest. Your delivery tightens. You start talking faster. You try to explain the offer — but even as you say it, it feels… off. You bounce between the...
7 months ago • 2 min read
Howdy Reader- If you’ve been in my world for a while, you probably know me as a marketing guy. The systems guy. The guy who helps make sense of all the moving pieces in your business.All still true.But here’s what’s changed: I’m no longer helping everyone.Now, I work specifically with founders and business owners who are great at what they do, but feel stuck because the business still runs through them. They’re juggling growth, team, clients, and decisions that never seem to end.That used to...
7 months ago • 1 min read
Hey Reader - You’ve hired good people.They’re smart. They care. They’re capable. So why does it still feel like you have to make every decision? If your team is always waiting on you…If every fire still ends up in your inbox… You probably don’t have a team problem.You might just be too good at what you do, it it all circles back to you. That’s the trap for a lot of the founders and business owners I work with.They’re not overwhelmed because they lack help.They’re overwhelmed because their...
7 months ago • 1 min read
Reader Being yourself is hard work. It feels easier to try to be someone else. (But it doesn't work long term). I've been a professional writer for 7 years, and one thing I've learned through helping hundreds of businesses uncover their story is that we all have so many amazing stories inside of us. Every single one of us. The challenge is we can't see them. To us - the stories feel so normal. So unremarkable. We are so busy trying to be someone else, that we can't see the stories we've lived...
about 1 year ago • 1 min read
Reader I've got to ask... Has your business started to feel a little... bland? Like your message and content has got all the personality of a cardboard cutout? I get it. It’s hard to stand out online when you haven’t nailed down what truly makes your business tick. Let's fix that. This Friday I'll be hosting a free session to help you Find Your Why, so you can stand out online and attract more of your perfect fit clients. The whole session is designed to help you cut through the noise and...
over 1 year ago • 1 min read
I'm a firm believer that your website is your most important digital asset. The right website works 24/7 on your behalf. That’s why it’s frustrating to see companies leave money on the table, all because they haven’t wisely invested in their digital front door. A well-crafted website doesn't just exist; it actively works for your business. So that you can focus on your genius. They key to achieving this: Good copywriting. With that in mind, ask yourself whether your website copy is working...
over 1 year ago • 1 min read