Reader Being yourself is hard work. It feels easier to try to be someone else. (But it doesn't work long term). I've been a professional writer for 7 years, and one thing I've learned through helping hundreds of businesses uncover their story is that we all have so many amazing stories inside of us. Every single one of us. The challenge is we can't see them. To us - the stories feel so normal. So unremarkable. We are so busy trying to be someone else, that we can't see the stories we've lived...
6 months ago • 1 min read
Reader I've got to ask... Has your business started to feel a little... bland? Like your message and content has got all the personality of a cardboard cutout? I get it. It’s hard to stand out online when you haven’t nailed down what truly makes your business tick. Let's fix that. This Friday I'll be hosting a free session to help you Find Your Why, so you can stand out online and attract more of your perfect fit clients. The whole session is designed to help you cut through the noise and...
9 months ago • 1 min read
I'm a firm believer that your website is your most important digital asset. The right website works 24/7 on your behalf. That’s why it’s frustrating to see companies leave money on the table, all because they haven’t wisely invested in their digital front door. A well-crafted website doesn't just exist; it actively works for your business. So that you can focus on your genius. They key to achieving this: Good copywriting. With that in mind, ask yourself whether your website copy is working...
about 1 year ago • 1 min read
No one likes feeling invisible, especially when you’re running a business. Join me today to learn how to stop being invisible with case studies that are a breeze to create and share. https://lu.ma/case-study-cure I've heard the Case Study challenges: I don't have the time. I forget to ask until it's too late. Case studies feel so awkward and forced. I'm just getting started and have 10 years of experience in another field. I'll walk you through our 3-step process to create and share case...
almost 2 years ago • 1 min read
Ever feel like you're chasing your next project or client and don't have time to slow down? Join me this Thursday for a brand new workshop to swipe our case study system and create more clients on demand. https://lu.ma/case-study-cure But first a story about hiking. This summer my family visited the Smokey Mountain National Forest. We got a recommendation from another agency owner to stop by The Sinks to see the amazing man-made waterfall. The Sinks is the most visited waterfall in the park...
almost 2 years ago • 1 min read