Before you burn it all down… try this

Let’s talk sales.

You open Zoom a few minutes early.

Camera on. Notes pulled up. A proposal doc minimized in the corner, just in case.

You’ve done this so many times before. You’re good at what you do. The client came in warm. This should be a slam dunk.

But as soon as the conversation shifts to describing your solution, something shifts in your chest.

Your delivery tightens. You start talking faster.
You try to explain the offer — but even as you say it, it feels… off.

You bounce between the details, logistics, pricing, maybe a testimonial or two, hoping something sticks.

And somewhere in the back of your mind, you hear yourself and think, “What am I even saying right now?”

Michael was in the same boat 2 weeks ago. He knew his team was worth it. He had happy clients. He delivered real results.

But somehow, every time he tried to describe his offer, it came out… vague.

Too much detail. Not enough confidence.

And when it came time to name the price? He hesitated. Again.

“I had a $5,000 offer I knew was valuable, but I couldn’t explain it in a way that landed. Not with prospects, and not even with myself. I was undercharging, reworking my pitch every time, and spinning my wheels trying to connect what I do with what clients want.

That uncertainty was costing him.

Not just money — momentum.

“I felt like a pro who couldn’t explain my own work. I was second-guessing every sales call.”

I know you do great work. But if you’re not confident in how to talk about it — or what to charge for it... selling starts to feel like guessing.

That's where a 1-Page Profit Plan comes in.

Michael didn’t need to burn it all down and build a new offer. He needed clarity and some fresh paint.

In one focused session, we reworked his offers, restructured the pitch, and mapped a path to an extra $50K using the relationships he already has.

Michael pitched his refined offer two days after we worked together and already landed a high-value client. His $5K package now sells for $8K. And he actually enjoys selling it.

“I walked in with a $5K offer I felt awkward selling. I walked out with an $8K version and a plan I actually wanted to pitch. That clarity paid for itself in 48 hours.”

If you’re hesitating, you’re already paying for it.

You’re losing clients who would’ve said yes if the offer felt clearer.
You’re discounting your services just to get to yes.
You’re staying stuck in this fog longer than you need to.

The 1-Page Profit Plan is designed to break that fog in a single session.

Here’s what it includes:

✅ 90-minute live session with me to find an extra $50K in your business
✅ Remapping your offer structure, so you can sell with confidence
✅ Follow-up support to help you stay on track when you pitch
✅ Money-back guarantee if you’re not thrilled with what we build

There are only 4 spots left this month.

→ Want my help? Hit reply.

Clarity isn’t a luxury — it’s leverage. I'd love to help.

To your success,

Josh Brammer

Josh Brammer, Lantern

Before you burn it all down… try this

Are you making it hard to refer you?

So what next?

You Don’t Need to Burn It Down to Build Something Better