I help you simplify your services + build your brand. Subscribe for free tools, tips and training to build a premium service package your clients will love.
Does your website pass the test?
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I'm a firm believer that your website is your most important digital asset. The right website works 24/7 on your behalf. That’s why it’s frustrating to see companies leave money on the table, all because they haven’t wisely invested in their digital front door. A well-crafted website doesn't just exist; it actively works for your business. So that you can focus on your genius. They key to achieving this: Good copywriting. With that in mind, ask yourself whether your website copy is working for you:
Take 10 minutes and give your website a quick grade… I'll wait! .... So? How’d you do? What can you change to shake the dust of your website's front door? Rooting for you this week, Josh Brammer Brand Strategist | Lantern |
Josh Brammer, Lantern
I help you simplify your services + build your brand. Subscribe for free tools, tips and training to build a premium service package your clients will love.
This one is for you Reader. People like you... but could you be making it hard to refer you? This week, I grabbed a zoom coffee with a brilliant consultant. Sharp. Smart. But struggling to get traction. She was exhausted. “I keep getting the wrong leads... and referrals to the wrong people. I’m going in circles here.” It’s frustrating to know you’ve got the skills, but not seeing the traction. Searching for the find the words and coming up blank. As we unpacked her intro, I noticed the...
Hey Reader, I’ve talked to a lot of smart, capable founders lately who are quietly wondering the same thing: “Did my offer stop working… or did the market just shift under my feet?” If that’s you, I just want you to hear me say this: it’s not a failure to tweak your offer.Tweaking is smart business. Last week I took my car into the shop because my Honda Pilot started to drift to the right. Prolly because I’m really good at nailing this one curb in my target parking lot. Like, A LOT. But when...
Hey Reader, "This is the driest my pipeline has been in 4 years." I was having coffee with another marketing friend. He was near tears and exhausted. Last year he had a strong business, a great reputation, and years of momentum. But over the last 6 months it feels like something shifted. And suddenly, none of the usual levers are working. That’s when the guilt crept in. He started wondering:“Did I mess this up?”“Is it me?”“Do I need to burn it all down and start fresh?” Was it time to pivot?...